About Me

Mohamed Ahmed

E-commerce Developer

Results-driven E-commerce Developer with 1.5+ years of experience specializing in Shopify, Salla, and Easy Orders. Strong background in front-end development (HTML, CSS, JavaScript) with hands-on experience in theme customization, custom sections, and high-converting landing pages.

Combines technical expertise with a media buying mindset to align store structure with marketing funnels, improving user experience and maximizing conversion rates. Experienced in building and managing complete e-commerce stores, including product setup, payment integration, and performance optimization.

Focused on delivering scalable, user-friendly solutions that support business growth and drive measurable results.

Skills & Expertise

E-commerce Development

Shopify

Salla

Easy Orders

Theme Customization

Liquid

Store Setup

Product & Variant Management

Payment Integration

Landing Page Development

Store Optimization

CRO

Media Buyer

Meta Ads (Facebook/Instagram)

TikTok Ads

Google Ads

Audience Targeting

Retargeting & A/B Testing

Pixel Installation (Meta, TikTok, GTM)

Ad Creative Strategy

Campaign Optimization

Data Analysis & Reporting

Front-End Development & Tools

HTML

CSS

JavaScript

Responsive Design

UI/UX Basics

Google Analytics (GA4)

Google Tag Manager

Microsoft Clarity

Google Search Console

Meta Business Manager

Work Experience

E-commerce Developer

Freelancer

Dec 2024 – Present

Built and customized e-commerce stores on Shopify, Salla, and Easy Orders focused on UX and performance.
Developed custom Shopify Liquid sections and UI components beyond default themes.
Optimized product and landing pages to increase conversion rates (CRO).
Integrated payment gateways, shipping systems, and third-party apps.
Implemented tracking tools (Meta Pixel, TikTok Pixel, Google Analytics, GTM).
Improved store speed, responsiveness, and Core Web Vitals.

Media Buyer

Freelancer

Jul 2025 – Jan 2026

Managed ad campaigns on Meta, TikTok, and Google Ads to improve ROI.
Used targeting and retargeting to reduce CAC and increase conversions.
Ran A/B tests on ads and landing pages to improve CTR.
Set up tracking with Google Tag Manager and analytics tools.
Analyzed data to optimize ROAS and budget allocation.

Front-End Developer

Freelancer

Oct 2023 – Dec 2024

Built responsive websites using HTML, CSS, and JavaScript.
Created reusable UI components for scalable development.
Converted UI/UX designs into pixel-perfect web pages.
Improved performance through code optimization.
Integrated APIs for dynamic content and functionality.

Education

Bachelor of Information Technology

Faculty of Industry and Energy, Borg El Arab Technological University

2025 – 2029

Certifications

Front-End Web Development (HTML, CSS, JavaScript, ES6, Responsive Design, Bootstrap, Tailwind CSS, React Basics)

E-commerce Development & Shopify Mastery (Shopify Store Setup, Theme Customization, Store Optimization, CRO Basics, Apps Integration)

Digital Marketing & Media Buying (Meta Ads, Google Ads, TikTok Ads, Audience Targeting, Campaign Optimization)

Web Analytics & Tracking (Google Analytics 4, Google Tag Manager, Meta Pixel, TikTok Pixel, Conversion Tracking)

Automation & Workflow Optimization (Basic Python, Automation Concepts)